We only work in care.
Not because care is a good niche. Because it's the only sector where we can do work that actually means something. The families searching for a home for someone they love deserve to find the right one. So do the providers who've built a service worth finding.
There is a problem in how care homes and home care agencies appear online. Plenty of excellent care providers are currently off the radar for the families who need them. The problem is that the homes with the largest marketing budgets tend to show up first, which fails to reflect the quality of care provided.
A home with a Requires Improvement rating and a substantial marketing spend will rank above a Good-rated home with a bare-bones website. That is a reflection of what gets invested in being found, rather than the quality of the service itself.
We know we are part of that equation. If you can afford us, you have an advantage. We are honest about that. But we also believe that local search, directory optimisation, and well-structured websites should be accessible to independent homes and smaller agencies. That is why we work with providers of all sizes, including both groups and independent operators.
We work exclusively in care. Hospitality, legal, retail — other agencies serve those sectors. We do not. Our focus is entirely on care homes and home care agencies, rather than dividing attention across multiple industries.
We know what the phone going quiet actually means.
When a home's CQC rating drops from Good to Requires Improvement, the effect on enquiry volume is often immediate. Section 20A requires that rating to be displayed, so there is no concealing it. What you can do is respond to it: a transparent letter of intent, a clear improvement plan, evidence of action. We help providers manage how they appear when someone searches for care in their area during that process. Rather than obscuring the rating, we put it in context.
CQC ratings and search
Your rating affects more than families' trust — it affects how directories rank you and how Google evaluates your credibility. A Good or Outstanding rating, properly communicated through schema markup, sends signals that matter.
The directory gap
Families see one weekly fee rate on Carehome.co.uk, a different figure on Lottie, and hear something else when they call. That inconsistency creates doubt at exactly the moment you need trust. We fix the gap between what directories say about you and what's actually true.
Occupancy is the only metric
We report on enquiries, Map Pack position, and Carehome.co.uk ranking. Traffic is a secondary metric. The goal is always the same: more self-funded calls, a better private-pay mix, fewer empty beds. Everything we do is measured against that outcome.
We say no when we should.
If your enquiry problem is care quality rather than search ranking, we will tell you. Taking money from a provider who needs a different kind of help is something we will not do.
We use plain language.
We focus on terms like Map Packs, schema markup, and directory profiles within the context of your daily care operations. These are concepts operators should be able to learn easily, so we make sure the communication is always direct and useful.
Impressions, sessions, keyword movements. These matter less than enquiries. If the phone rings more, the work is doing its job. We set up tracking that connects what we do to what actually matters.
If what you have read here reflects what you are looking for, the audit is the right next step. It is free and specific to your situation.
Get a free auditFree. No obligation. We will tell you what we find.