Directory Guides

Get more from the directories families actually use.

Families search for care on Carehome.co.uk, Homecare.co.uk, Lottie, Autumna, and Senior Homes Plus before they search directly for you. Each directory ranks providers differently. Each one rewards different things. We've written a guide for each one.

Carehome.co.uk

The UK's largest residential care directory. Ranking here is driven by profile completeness, review velocity, and response rate. Most homes have at least three fixable issues.

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Homecare.co.uk

The primary directory for domiciliary care agencies. Your ranking is affected by how many postcodes you list, how complete your profile is, and how recently you've received reviews.

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Autumna

More editorial in approach than other directories. Families are presented with narrative descriptions of your home, not just ratings and prices. The quality of your written profile matters here most.

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Lottie

A consumer-facing marketplace focused on self-funded placements. Lottie operates a lead-generation model. Understanding how it qualifies enquiries is essential before investing in your profile.

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Senior Homes Plus

Also referred to as Carehome Plus. A directory and enquiry platform that rewards providers who keep their profiles current and respond quickly to enquiries.

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Google Business Profile

Technically not a directory, but the most important listing you have. Your Google Business Profile determines whether you appear in the Map Pack results.

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We also maintain directory profiles as part of our monthly retainer, which includes updating photos, responding to reviews, and keeping your listings current across all platforms.