Headings (H1–H6)
Structured titles on a page that help users and search engines understand your content hierarchy.
Headings (H1 through H6) are HTML tags used to create a clear structure and hierarchy for your webpage’s content. The H1 tag is the most important; it should act like a book title and appear only once per page (e.g., "Residential Care in Manchester"). Subheadings (H2s and H3s) act like chapter titles, breaking the content into digestible sections.
For care visitors, proper headings are essential for "scannability." Families are often searching for specific information in a hurry—such as "Pricing," "Facilities," or "Our CQC Rating"—and headings help them find it instantly. For SEO, headings help Google's bots understand the context and relative importance of your writing. A common mistake is using headings for decorative styling (making text look big) rather than for structure, which confuses search engine crawlers and hurts your accessibility score.