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SEO
Pillar Page
A comprehensive page covering a broad topic that serves as the foundation for a content cluster.
A pillar page is a high-level, comprehensive resource on your website that covers a broad core topic (e.g., "The Complete Guide to Residential Care"). It is intended to be the central hub for a "Content Cluster."
While a pillar page touches on all aspects of the topic, it doesn't go into granular detail on everything. Instead, it links out to more specific "cluster pages" (e.g., a dedicated page on "How to fund residential care"). For care homes, having several strong pillar pages centered around your core care types is a proven method for building deep "Topical Authority" in the eyes of search engines.