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SEO
Query
The exact words or phrase a user types into a search engine.
A query (or search query) is the literal phrase that a user types into a search engine like Google or Bing. While "keywords" are what SEOs target, "queries" are what people actually use.
Understanding user queries allows care providers to see the raw questions families have. For example, a "navigational query" might be "[Home Name] contact number," while an "informational query" might be "average cost of care in [County]." By analyzing these queries, we can refine your content to answer the real-world questions your audience is asking at every stage of their search journey.