Registered Manager
The individual registered with CQC to manage the day-to-day running of a care service.
A registered manager is the individual registered with the Care Quality Commission (CQC) to manage the day-to-day running of a regulated care service. Every regulated care service in England — residential care home, nursing home, home care agency, supported living — must have a registered manager in post. The registered manager is personally accountable to CQC for the quality and safety of care delivered and is named on the service's CQC registration record.
Registration as a manager requires meeting CQC's fit and proper person criteria, including relevant qualifications, experience, and an enhanced DBS check. The role carries significant regulatory responsibility — a registered manager can be held personally accountable for regulatory breaches, and they are typically the primary point of contact for CQC during inspections. The registered manager's name appears on the public CQC register.
In a digital context, the registered manager is often the person responsible for making decisions about the service's website, directory profiles, and online reputation — even though they are rarely trained in digital marketing or SEO. They are the primary audience for ElderIndex's services and communications. When writing for registered managers, the assumption should be expert knowledge of care regulation, CQC processes, and operational management, combined with limited or no background in SEO or digital marketing.
The distinction between registered manager and nominated individual is worth noting: the nominated individual is the person responsible for the registered organisation (typically the owner or a director), while the registered manager is responsible for the specific service. Both may be involved in digital decisions, but the registered manager is typically more operationally focused and the nominated individual more commercially focused.