Consistent information across the platforms people use to research and compare care providers.
Illustrative profile review checklist
Keep your locations, services and descriptions consistent.
Focus on directories that matter to your type of care.
Monitor agreed changes and review opportunities responsibly.
Make directory details consistent with your website.
Practical decisions, clear scope, considered design and reliable information.
Prospective clients may use specialist care directories, local search results and third-party profiles to research providers.
An incomplete service description or outdated contact detail can undermine a good first impression.
We review descriptions, locations, services, contact details, links and suitable photography. Our priority is making information useful and consistent with your approved website content.
The relevant platforms vary between residential care homes and home care agencies.
Depending on your provider type, profiles might include Carehome.co.uk, Homecare.co.uk, Autumna, Lottie and Google Business Profile.
Listings, account permissions and available features are controlled by those platforms. We do not claim official partnerships or direct control over them.
Reviews help people understand other families’ experiences. We can support appropriate review response processes and accurate information updates.
We do not manufacture testimonials or pressure people to leave misleading feedback.
Your profiles and website should tell the same story. Directory work can sit alongside local SEO and ongoing website management, or be commissioned on its own. Coordinating approved updates helps families find consistent care information on the website and relevant profiles.
Use the directory comparison to assess platform fit and questions about terms, then the Carehome.co.uk profile checklist to review a home’s factual information.
Start with the homes or agencies, relevant platforms and the profiles your business controls. You nominate an approver and provide authorised access and an approved record of services, contacts, imagery and coverage. We agree the profiles, changes and review frequency before starting.
We record requested edits, check what the platform publishes and test available website links and enquiry destinations. Platform approval, paid features, subscription or introduction fees and response times remain outside our control. A website update or SEO campaign is not automatically included.
ElderIndex’s founder, Josh, has worked in care home management, operations and customer relations. That informs the questions we ask, the information we prioritise and the way we think about each enquiry.
Why ElderIndex is differentLet’s talk about clear, useful digital support that makes the next step easier for families.
Practical information before you get in touch.
No. Placement decisions and ranking systems belong to each directory.
Yes, subject to the number of profiles and agreed scope.
Some do. Platform memberships, advertising upgrades and other fees are separate unless explicitly agreed.
We work with residential and nursing care homes, domiciliary agencies and live-in care providers in the UK.
Share what you'd like to improve. We can discuss whether website design, search visibility or ongoing management makes sense.
We review your enquiry and respond to arrange a useful conversation. There is no obligation to commission work. Please do not include confidential information about anyone receiving care.
Prefer email? hello@elderindex.co.uk ↗