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Website terms.

Website information and the basis on which we agree business services. Updated 28 October 2026.

About ElderIndex

ElderIndex (Elder Index) is the trading name of Joshua Fraser Shaw, a sole trader. Business correspondence address: 9 Connynger Crescent, Shrewsbury, Shropshire, SY2 5QE, United Kingdom. Email: hello@elderindex.co.uk. ElderIndex is not VAT registered.

Agreeing work

Our services are intended for business customers. Scope, deliverables, price, service period, responsibilities and any deadlines are agreed in writing, normally by email, before work starts. These terms should be included or linked in the proposal or email you accept before payment. A specific written agreement takes priority where it expressly varies these terms.

Website projects are invoiced and payable in full in advance, unless a different arrangement is expressly agreed in writing. Ongoing services are paid one monthly service period in advance. Website management and ongoing SEO are separate, optional services.

Rolling monthly services

Ongoing services roll monthly from the agreed start date, rather than necessarily following calendar months. The renewal date and each paid service period are stated in your agreement or invoice. There is no minimum commitment beyond the current monthly service period unless separately agreed in writing.

You can cancel by emailing hello@elderindex.co.uk before the next renewal. Cancellation takes effect at the end of the period you have already paid for and prevents the next renewal. We continue providing the agreed service until that period ends, unless you ask us to stop earlier.

Cancellation and refunds

Monthly fees cover the agreed monthly service, not a daily or hourly allowance. If you change your mind and voluntarily ask us to stop before the end of the paid period, that request alone does not entitle you to a pro-rata refund.

This does not remove any rights or remedies you have if we breach the agreement, fail to provide the agreed service, or where the law requires a refund or another remedy. Cancellation of a one-off project is handled under the specific written project agreement; the monthly cancellation rule is not a blanket rule for all projects.

Delivery and responsibilities

We schedule work within the agreed service period while meeting agreed deadlines and ongoing service commitments. You are responsible for supplying required access, materials and timely approvals. Care providers must approve factual and regulated statements about their own services. Changes to scope, charges or deadlines need written agreement.

Materials and permissions

Only supply materials you own or are entitled to let us use. Ownership, licences, third-party costs and handover of project materials are agreed in writing for the relevant project; paying an invoice does not transfer third-party intellectual property.

Using this website

The guides provide general website and marketing information, not individual care, clinical or legal advice. We do not guarantee search rankings, enquiries, admissions or occupancy. Concepts and fictional worked examples are illustrations, not completed client projects or case studies. Stock photographs do not depict ElderIndex clients or team members.

Other websites and platforms

External platforms control their own availability, features, permissions and commercial terms. Links do not imply an official partnership or control over a platform’s decisions.

Problems or complaints

Contact hello@elderindex.co.uk with the issue and relevant agreement details so we can investigate and discuss an appropriate resolution. Nothing here excludes liability or rights that cannot lawfully be excluded. Information about personal data is in our privacy notice.

ElderIndex.

Websites, search visibility and digital support, built for UK care providers. Shaped by real care experience.

Photography is illustrative stock; the people and premises shown are not ElderIndex clients or team members.

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